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YouTubeThe Project Alpha
Your Ads Aren’t the Problem — Your Backend Is
A lot of times, it’s not the ad that’s holding you back. It’s not the targeting. It’s not even the creative. It’s what happens after the click. What I see all the time is businesses blaming the ad, when the real issue is the backend: • bad tracking • junk data going back to the pixel • no conditional logic • pipelines full of ...
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