Nike's New Logo: A Fresh Take on Athletic Identity

EXPH HISTORY on Instagram: "The story of Nike’s logo is one of the most famous examples of how small beginnings can turn into massive rewards. In 1971, Nike co-founder Phil Knight hired a graphic design student named Carolyn Davidson to create a logo for his new shoe company. She designed the now-iconic Nike Swoosh and was paid just $35 for her work, roughly $2 an hour. At the time, neither she nor Knight imagined how powerful that simple checkmark would become. More than a decade later, in 1983