Across 250 best X software style SERPs, like best CRM for enterprise, 67% featured a list in which the company writing the article ranks itself number one. This means when people are searching for the best software for so and so, 67% of the time, the list that shows is going to be from a company that puts itself at the top of the list. For people using ChatGPT, asking for similar best questions, the best web design agencies in London for example, these best lists show 43% of the time. When ChatG